Edelman trust survey requires scepticism: again
This piece from 2009 responded to an FT report on Edelman's trust survey's mid-year update. The survey's findings were topsy turvy. Particularly when it came to Edelman's conclusions based on its assessment of the data.
Are the "social media" really "social" or "media"?
I’ve just been out rowing on Zurich lake. It’s a good place to muse. You can't
Corporate blogging: now it's personal?
I've been discussing corporate blogging, authenticity and trust with Neville Hobson, one of the UK's leading
Chernobyl holiday from hell? Certainly not!
The most read article on this weekend's The Times Online was Chernobyl offers a holiday in hell. Before
Definitions of PR: keeping it honest
The Canadian Public Relations Society (CPRS) recently adopted a modern definition of PR. It throws up a whole host of issues about what PR is about. Here's my take on the business PR professionals are in.
McKinsey spins PR - badly. Ouch
Some of the remarks about PR's need to reform in McKinsey Quarterly journal (Rebuilding corporate reputations) are OK
Restoring trust in Parliament and MPs: PR proposal
I'm thinking of pitching for the PR business of restoring trust in British politics, its MPs and its
MPs' Carry On fiasco
The details of British MPs' expenses reads like a plot from a Carry On Film: Gordon Brown played by
Gurkhas special-pleading? No thanks, Joanna
There's no doubt that Joanna Lumley is a great PR campaigner for the Gurkhas. However last week'
Only New Labour thought there'd be mileage in gossip
Message to Damian McBride and the remaining Labour Party spin-machine: Barack Obama, arguably the most respected politician on earth, said
Three Mile Island to G20: lessons in crisis PR
The PR travails of the British police over the death of bystander Ian Tomlinson at the G20 summit in London reminded me of the lessons in crisis management learned from the shooting of Charles de Mendez and the crisis at Three Mile Island in 1979. The reason is simple: first impressions count.
G20: if only they'd treated us like grownups
Initial reports suggested Gordon Brown's Labour Party gained three percentage points in the opinion polls after last week&
