Media Release: Rough Diamond PR launched today. Slogan: "We're as mean as the media...." . We're here to protect the reputations of public figures in the war being conducted against them.
The media don't just report bad things. They twist and turn any titbit into a career-destroying event. With breath-taking chutzpah and hypocrisy, the media now plunder the private lives of any famous person. Until now the response has been "apologize, reform and move on" (ARM) or face ruin. And often it's to trade a mini-confession to save having to make a big one. Not any more!
Fame bites back!
When celebrities engage Rough Diamond PR, they declare war on the media's obsession with openness and emotional incontinence. They take a moral stand against the call for public figures to be role models in every aspect of modern life from obesity to charity and fidelity, to the dreaded drink and drugs.
Our strategy is to give the finger to the new profoundly corrupt moral police.
Rough Diamond PR helps clients increase their profiles in new and creative ways. Our celebs will insist that their private lives are no-go areas. They won't parade their happy marriages, their beaming kids, their promises of endless fidelity. They'll give no more hostages to fortune.
Rough Diamond PR will instead reinforce and promote the virtues and value its clients bring to their particular field of public life: that's football for footballers; golf for golfers; politics for politicians; and soft porn for that transparent talent Katie Price (aka Jordan: note that, as an exception to our mantra, her emotional incoherence, brilliantly illuminates her "brands").
By aligning their reputations with Rough Diamond PR's, clients strike a high-profile bargain with their publics, employers and sponsors.
Our clients vow never to make a virtue of their private lives. They also vow never to express holier-than-thou opinions or give advice about social issues that they a) don't live up to already b) might possibly fall short of at some time in their career or thereafter c) don't understand.
In return, our clients expect the public and media to stay out of their private affairs and to stay focused instead on their genius.
The So-What? strategy
In defence of reputations, Rough Diamond PR offers a sustainable set of life-cycle services for celebrities. These include career planning; security advice; media relations and training; sponsorship management and negotiation; events and hospitality; wide-ranging therapies; and, not least, crisis management.
Rough Diamond PR prides itself on managing dignified silence or "up-yours" salutes or even a "So What?" in response to unwelcome exposure. But sometimes that's not enough. That is why Rough Diamond PR will strategically and rigorously argue for a new public understanding of the media's role, and legal measures to reinforce privacy.
But Rough Diamond PR is not the agency for every public figure. Celebrities who are celebs merely because they are celebrated are not welcome. Rough Diamond PR is for those whose talents are beyond doubt: the likes of Tiger Woods, Wayne Rooney, Kate Moss, Amy Winehouse, or Winston Churchill, had he lived long enough to hire us; because today with his wayward ways he'd need us.
Nevertheless, Rough Diamond PR is for both sinners and saints (most of us are both at once). That's because even the well-behaved and most virtuous and restrained public figures resent media intrusion.
The face and voice of the bite-back
The firm will be led by PR's own street-fighting savant, Paul Seaman, from Elm Park. Commenting on his new role as head of the celeb world's most exciting and innovative PR outfit, he said today:
"But right now our PR rivals are putting public figures in positions in which they feel obliged to confess to virtually everything. They've got them throwing fuel on the fire. With Rough Diamond PR, however, so long as clients keep their talents, and don't get sent to prison for anything serious, they can hold their heads high even during the worst media storm."
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