Jan 03
How to defend PR credibly
I know I’m late getting to this story (it’s thanks to a recent Twitter exchange with @josifmck, @prconversations,
4 min read
Edelman's Trust Survey
Dec 07
Voodoo PR versus "Voodoo Academia"
My beef is not with what Mr. Edelman wants to achieve. I rebel, as do most people who are moderately sceptical of corporate humbug, to his pandering to the more infantile elements; the audience who cannot (supposedly) be told the truth because it would destroy their illusions.
5 min read
Jan 24
Reflections on Edelman's 2012 Trust Survey
This year there's a welcome shift in Edelman's narrative. Gone is the anti-profit, anti-business and all stakeholders are equal tone that I've criticised in the past.
3 min read
Jan 25
Edelman's wonky 2011 Trust Survey
I love Edelman’s annual Trust Barometer, not least because it offers year-on-year comparative data. But its findings should come with a health warning.
3 min read
Jan 28
Edelman's trust survey interrogated
Unaccountably, neither WEF nor Richard Edelman invited me to Davos (I'm just down the road, chaps) to discuss the latest Edelman 2010 trust study findings. So, I've decided to interrogate the findings anyway from my Zurich lakeside villa.
4 min read
Jul 30
Edelman trust survey requires scepticism: again
This piece from 2009 responded to an FT report on Edelman's trust survey's mid-year update. The survey's findings were topsy turvy. Particularly when it came to Edelman's conclusions based on its assessment of the data.
3 min read
Jan 28
Would you trust a trust survey?
According to the 2009 Edelman Trust Barometer, the public is now nervous of banks and finds itself reliant on government. Can you imagine any other survey results at this moment?
5 min read
Nov 21
Recession-proof compassion marketing?
A new survey reports that over two-thirds of consumers "would remain loyal to a brand during a recession if
2 min read