CSR: it's not the same in Lagos as in London
You can't do business in Nigeria as you would in the UK. If the media and activists insist on the impossible as a CSR requirement, firms will either have to stop doing business in countries such as Nigeria or tell lies. Neither is a good way forward for the developing world or for corporations.
Transparency is the new opaque?
Transparency may or may not be valuable in this or that circumstance. But it is infantile to think that transparency is always and everywhere a Good Thing as a matter of principle.
What could "neuro-PR" do for our trade?
I'm not advocating closing down discussion about neuro-PR or any other form of PR or discarding any scientific tools that might prove useful. But I don't think neuroscience will be influencing anybody's PR practice and line of argument any time soon. (post note: I was wrong about that)
Definitions of PR: keeping it honest
The Canadian Public Relations Society (CPRS) recently adopted a modern definition of PR. It throws up a whole host of issues about what PR is about. Here's my take on the business PR professionals are in.
Corporate responsibility: the least we can do
The first job of the firm is to fulfil corporate objectives on behalf of shareholders, which is the job of corporate governance to oversee, and to do so honestly. Corporate social responsibility is somewhere between secondary and a distraction.
