The BBC now reports that Harris Tweed's Chief Executive denies that the company is "de-Scottishifying" its brand in the US as was reported in The Times today.
That's a pity in one sense, because it ruins a good story about nations, branding and politics. But there is still the hint of chaos and blunder at the heart of this little tale.
Harris Tweed's Chief Executive Ian Mackenzie is quoted by the BBC saying that The Times' source, Mark Hogarth, was not a spokesman for the company but its part-time fashion and creative director. Mackenzie is quoted as saying that:
"Harris Tweed Hebrides have never once thought about, far less spoken about, dropping the word Scottish.
"We are a Scottish company. We are all proud Scots and we will continue to sell Harris Tweed all over the world as a Scottish product made in the Outer Hebrides of Scotland."
That's good to hear. But if there are any new twists, I'll update you here.
Subscribe to our newsletter.
Become a subscriber receive the latest updates in your inbox.